Helping companies make the most of their knowledge

  • Writing

    Connect with your users and stakeholders through clear, accessible language.

  • Graphic Design

    Informative, appealing visual design and layout.

  • Research

    Systematic, analytical research using both qualitative and quantitative methods.

  • Video

    Video production and editing to profile organizations or products.

  • Data Analysis

    Collecting, cleaning and making sense of complex data.

  • Project Management

    Tying it all together from planning to final delivery.


  • What is Technical Communication?

    Technical communication includes communicating about technical or specialized topics, such as computer applications, medical procedures, or environmental regulations. The objective is to make information more useable and accessible in order to advance the goals of your company or organization. (Source:


Having the opportunity to work with diverse organizations and companies, I've learned that communication is the foundation of organizational and project success. However, listening and being heard is a growing challenge in an environment inundated with digital data and content.


I started Palabra to seek clarity among the noise; to expresses the craftsmanship and passion that comes with quality products and organizations.


My goal is to foster long term partnerships and create original content.

Craig Frayne


"Think of the tools in a tool-box: there is a hammer, pliers, a saw, a screw-driver, a ruler, a glue-pot, glue, nails and screw.--The functions of words are as diverse as the functions of these objects."


-Ludwig Wittgenstein, Philosophical Investigations
Consider the diverse ways of communicating and ask yourself if your organization is communicating to its full potential. Are you establishing a relationship with customers? Do the skills and passion that go into your work shine through? How could all the communication tools work together to tell a coherent story?